I've never heard of the Far West Hobby Shop myself (before my time I assume), but I found a July 1936 catalog from there.
http://www.cornellpubs.com/old-guns/item_desc.php?item_id=2632It was located at:
406 Clement St.
Looks like the owners may have been George & Martha Smoots, and it's said to be the "largest antique firearms dealer in the west".