We were so lucky to enjoy these times in our childhood. Back in the 1950s and 1960s, none of us would have thought we were building some of our most treasured and enduring memories by simply being in Toy Village! I was fortunate to be able to take my older kids ( now ages 30+) to Toy Village when I visited SF. They STILL remember it! As for my younger kids, all they know is Toys R Us and WalMart. It's not the same...not even close. And the difference can't be just the toys...because Toys R Us has tons more toys than Toy Village ever had. So, besides Ray and his clerks, what was "it" that made Toy Village so special to us? And who at Ray's first thought of attaching the Lifesavers to the packages? Little did they know that their simple gesture would be warmly remembered fifty years later...and by more than one former villager.