Rear wall of Alhambra Theatre on south side of Eddy. Advertising Billboard with many ads for cars and car dealerships, Old Skipper Whiskey, Home Laundry, Forest Hill, Columbia Garage. Ad for Mae Murray in 'Face Value'(opened at Alhambra Theatre, 934 Market St., January 13, 1918). Alhambra Theatre was built as Market St. Theatre, reopened as the Alhambra in September, 1917 and was later known as the Frolic Theatre (1919), the Cameo Theatre (1923) and the Marion Davies Theatre (1929). It was renamed the Esquire Theatre in 1940 and demolished in 1972.