Park-Presidio Improvement Association of San Francisco's Richmond District

by Woody LaBounty and Lorri Ungaretti
July 2016
Sponsored by a grant from the San Francisco History Association


Report on the Park-Presidio Improvement Association, 2016 -

Background
In 2005, the Western Neighborhoods Project photocopied the contents of a meeting minutes book held by Paul Trimble, son of former Park-Presidio Improvement Association (PPIA) president Sinclair G. Trimble. The PPIA was an extremely strong neighborhood organization in San Francisco's Richmond District in the first half of the twentieth century. PPIA had its own meeting hall and office at 649 8th Avenue, and formed committees mirroring almost every city government department from public works to schools. PPIA had a loud voice in neighborhood issues and city politics, aided in great part by the use of Sinclair Trimble's local newspaper, The Richmond Banner.1

The meeting minutes book is a standard legal-sized ledger running 297 pages. The entries are hand-written in ink and cover the club's activities from January 25, 1927 to April 8, 1930. Within are the club's weekly considerations and actions ranging on topics from the removal of local cemeteries to the control of shifting sand dunes to protestations of neighborhood racial integration. Insight into concerns and values of San Franciscans of the time are to be found on almost every page, and officials from all levels of city government appear frequently.

The Western Neighborhoods Project (WNP) is a California nonprofit corporation formed in 1999 with a mission to preserve and share the history of the neighborhoods on San Francisco's west side, including the Richmond District. In 2005, Paul Trimble lent WNP various documents, stationary, articles, and a meeting minutes book from the PPIA for photocopying and inclusion of copies in the WNP archives. In 2013, the Western Neighborhoods Project applied for, and was awarded, a grant from the San Francisco History Association (SFHA) to conduct an analysis and produce a report on the PPIA and the meeting minutes book.

In 2014, Lorri Ungaretti of the Western Neighborhoods Project did a thorough analysis of the hundreds of handwritten minutes to create a finding aid of the major topics addressed in the meeting minutes book. This finding aid, included in this report, highlights trends, stories of interest, and neighborhood and city issues discussed. Woody LaBounty then conducted additional research and created this report on the formation and overall activities of the club from its origins as the Park-Richmond Improvement Club in 1908, to its decline and end in the 1970s.

This report with finding aid has been archived on the Western Neighborhoods Project website (outsidelands.org), and printed copies have also been deposited to the San Francisco History Center at the San Francisco Main Library and the Richmond Branch library. The San Francisco History Association has full permission to use or republish any part of this document.

The Rise of the Improvement Clubs
Volunteerism and civic participation in the United States in the first half of the twentieth century was primarily expressed in the formation of and participation in fraternal orders, activity circles, professional societies, unions, neighborhood associations, and booster clubs. Americans used their leisure and a great deal of their work hours engaged in creating, joining, and participating in community activity. Bylaws, officer elections, committees, resolutions, and Robert's Rules of Order became common elements in many citizens' lives.2

A typical individual living in San Francisco at the dawn of the twentieth century could belong to a union as a printer, to a fraternal organization as a Woodmen of the World, to a church congregation as a Methodist, to an evening study group as an a hobby astronomer, to a local party council as a Republican, to a drum and bugle corps as a Knight Templar—all at the same time. The list of societies, councils, unions, clubs, and associations in the San Francisco directory of 1908 runs almost thirty pages. A neighborhood improvement or "booster" club bridged the concerns and interests of many of these other options, acting as a host organization of social and educational events, a promoter of local commerce, schools, and institutions, and a watchdog of municipal government. Ensuring the neighborhood received its fair share of city services—infrastructure, libraries, fire and police protection—was an essential mission of improvement clubs.

These types of organizations boomed in San Francisco after the 1906 Earthquake and Fire. The disaster displaced tens of thousands of people, and spurred an increase in population and building activity in the outlying areas of San Francisco—including the Richmond District. Builders, real estate dealers, and investment brokers enticed renters burned out of older neighborhoods to buy buildable lots and speculation-built cottages in the sand dunes and scrubby fields of the Richmond, Sunset, Lake Merced, and Sunnyside areas.

These new communities often lacked graded streets, streetlights, sidewalks, and had little more than basic utilities. Transportation options, schools, and fire protection were usually inadequate. Pioneering residents quickly formed improvement associations to lobby municipal government and utility companies for new and improved services.

By 1910, the San Francisco Call began running a page-long section each week to highlight the work of these many new neighborhood organizations. The narrative for each club had a similar theme, a small-scale manifest destiny of rugged pioneers opening up barren land, settling at first in rustic privation before heroically and successfully securing new sidewalks, sewage lines, and schools. The popularity of these groups continued with each new police station built and boulevard paved and as the neighborhoods stabilized and increased in population. The Civic League of Improvement Clubs reporting 68 member clubs in 1912, and the San Francisco Chamber of Commerce compiled a list over one hundred active in the city in 1950.3

The strength and popularity of city neighborhood improvement clubs in these decades was such that the Richmond District could sustain up to half a dozen active groups in itself. The Park-Richmond Improvement Club, the Point Lobos Improvement Club, the Richmond Central Improvement Club, the Sutro Heights Improvement Club, the Arguello Avenue Improvement Club, and various merchant groups all held monthly meetings in the 1910s. Confederation summits of all the Richmond organizations were occasionally arranged as well.

With origins in the 1880s, the Richmond District's Point Lobos Improvement Club predated the citywide rise of improvement associations in the twentieth century. Roadhouse operators, landowners, dairy ranchers, and small business interests along today's Geary Boulevard created the organization when the Richmond District barely had a name and a population.4 The club's influence was extended in the district in the 1890s by its establishment of a local newspaper, The Richmond Banner. (Under a later editor, this newspaper would act as a similar megaphone for the growing PPIA.)

From the 1880s to the 1900s, the Point Lobos Improvement Club was the primary, and often only, organization of neighbors and business interests in the Richmond. In practice, the club appears to have operated under the influence of only a small handful of men for almost its entire existence. Whereas other groups would cycle through presidents and officers, for decades either T. G. Parker or George Fletcher would be quoted in newspaper articles with the opinions, decisions, and political stances of the Point Lobos Improvement Club. Perhaps in response to this inflexibility in leadership, or to address issues on an even more local level, smaller clubs began splintering off the Point Lobos group at the start of the twentieth century and new ones formed as the district grew after the 1906 earthquake.5

PPIA Origins: Park-Richmond Improvement Club
The origins of what would become the Park-Presidio Improvement Association date to September 20, 1908, when an organization called the Park-Richmond Improvement Club was formed to "promote the interests of the district." The specific boundaries of this district ranged for 42 blocks between Point Lobos Avenue (today's Geary Boulevard) on the north, Fulton Street on the south, Stanyan Street on the east, and 14th Avenue on the west.6


The Park-Presidio Improvement Association hall was built in 1913 at 649 Eighth Avenue. - Courtesy of Paul C. Trimble.

This area encompassed the land of the old Bay District horseracing track that closed in 1896, and which was used as a military encampment for troops bivouacking before shipping to the Philippines for the Spanish-American War in 1898. Fernando Nelson and other builders began buying lots adjacent to the track site, constructing rows of cottages, flats, and larger homes, targeting primarily middle-class budgets. The purchasers of these new homes moved into a sparsely settled neighborhood consisting mostly of small businesses that had catered to racing crowds and weekend visitors to Golden Gate Park, and had been kept alive by a migration of bar keepers, entertainers, and "resort girls" burned out of downtown after the 1906 Earthquake and Fire. A string of these bars, saloons, bowling alleys, and roadhouses called "Beer Town" ran along Fulton Street from 5th Avenue to 12th Avenue. At its western edge the Chutes amusement center featured a boat water-slide ride, dancers, bands, a theatre, a roller-skating rink, and other attractions.7

The first meeting of the Park-Richmond Improvement Club was held at in the Chutes pavilion, with 22 neighbors attending. These founding members, all men, lived on the 500 and 600 blocks from 2nd to 7th Avenues, and included several building contractors, a couple of painters, an insurance agent, and a local printer—a population interested in promotion and growth of the neighborhood for both personal and professional reasons. Beer Town was not in accord with their vision for the neighborhood, and the first recorded action of the club was to fight for the removal of saloons, roadhouses, and resorts. The club highlighted the success of its "campaign against vice" in an article from 1910:

"The White House tavern, also known as Dickey's was the first resort to go. Others followed in rapid succession. It was found that the so-called straight saloons were catering to female patronage. The club secured an order forbidding the sale of liquor to females and enforced this rule so rigidly that licenses were revoked. […] The result was that this class of places was frozen out."8

Early meetings were held at 619 6th Avenue, the home of club vice-president George W. Morse, who was a foreman for the United Ice Delivery Company. In its first year the club called for slower speed limits of streetcars in the district, better fire protection, and a new branch library—and had success with each. The club also advocated for the allowance of concrete sidewalks, the banning of steam engine lines in the Richmond, and selecting Golden Gate Park as the site of the 1915 Panama-Pacific International Exposition (less successful with this issue, as the Marina District became the home of the fair).

Another of the early efforts of the club became a signature activity for years to come: organizing ceremonies and presenting an American flag to dedicate the opening of a local school building. To raise funds for the flag and the dedication exercises of Frank McCoppin School on 6th Avenue, the club held a dance at the Richmond Masonic Hall (Arguello and Clement Street, a building still extent) on August 28, 1909. Into the 1930s, the club would perform a similar role in dedicating Argonne, Lafayette, Roosevelt, and other Richmond District schools.

The removal of the large cemeteries around Lone Mountain became an immediate and decades-long cause for the association, one they inherited from predecessor Richmond organizations. Dating back to the 1850s, four large burial grounds impeded the extension of the Western Addition street grid into the Richmond. Many locals saw this blockage and the cemeteries themselves as a drag on economic development, especially as the cemeteries fell into neglect after the city banned further burials within city limits in 1900. Calls for removal were persistent by the club and The Richmond Banner until Laurel Hill Cemetery, the last hold out, was removed in 1939-1940.

The club legally incorporated on March 12, 1912, which set it apart from more casual organizations of the time. This move may have been to enable purchase of a lot on 8th Avenue between Balboa and Cabrillo Streets, and the construction of a meeting hall on the site the following year. The building, emblazoned with "Park-Richmond Improvement Club" at its cornice, was a neoclassical structure designed by club officer J. J. Stahl. With its white façade of four tall columns framing the entryways, 649 8th Avenue looked less like a clubhouse and more like a bank, signaling the club's sense of institutional importance and permanence.

The dedication ceremonies on November 2, 1913 drew Mayor James Rolph and wife, along with several city supervisors.9 The hall could hold over two hundred people for a meeting, and in addition to club activities, was rented out to other groups for dances, parties, lectures, and card tournaments.

In 1916, the Park-Richmond Improvement Club became Park-Presidio Improvement Association. The 1905 incorporation of the city of Richmond in the East Bay had created a desire by club members to differentiate their San Francisco neighborhood of the same name. "Park-Presidio" was chosen as more elegant and more descriptive (as the neighborhood lies between Golden Gate Park and the Presidio), first for the club, and then promoted for the whole district. The Richmond Banner kept its masthead, but added a subhead, "Serving the Park-Presidio District," and heavily promoted the use of the new name. The influence of the organization was felt downtown when the San Francisco Board of Supervisors passed an ordinance making the name official in 1917.10 Park-Presidio never really stuck in common parlance, but it wasn't until 2009 that the city reversed itself and officially changed the neighborhood name back to Richmond District.11

The Glory Years: 1920-1950
In the 1920s, PPIA membership on paper numbered in the hundreds. In addition to the regular officers, an additional 28 people served as directors of the association. The agenda of business the group concerned itself with was so heavy that meetings were held twice a month (second and fourth Tuesdays at 8:00 p.m.) PPIA had its own stationary, its own meeting hall, and a yearly budget of around $29,000 in today's dollars.12

The focus of the club had grown with the organization. No longer simply interested in the 42 blocks that the Park-Richmond Improvement Club had charged itself to oversee, or even the whole of the Richmond District—which the association now crowed it was the preeminent spokesperson for—PPIA weighed in on issues of citywide, regional, and state importance. From the setting of city garbage rates to the making of the Hetch-Hetchy water system, from the creation of the Balboa Street trolley car line to the building of the Golden Gate Bridge, the Park-Presidio Improvement Association had meetings both mild and heated, drawing city and business leaders to speak. The Richmond Banner, with association officer Sinclair Trimble as publisher, wrote detailed articles on the PPIA meetings, debates, and endorsements, daring anyone to doubt the weightiness and importance of the association's judgment.13 The mayors, supervisors, and city agency members who paid their respects to the PPIA may or may not have been influenced by its opinions, but they felt its power enough to appear.

By 1929, just before the onset of the Great Depression, the PPIA's ascendance and self-importance in the Richmond District was complete. A resolution from April 23, 1929, in which the association declined membership in a council of neighborhood clubs, is a series of "whereas" points on the group's elevated status: "…only organization in said council whose interests are district wide…the age, the membership roll, the treasury is the equal of all other organizations combined…resolved that the PPIA conserve its prestige of over twenty years by maintaining a friendly attitude of co-operation toward all district clubs but decline to join in an organization where purely geographical and tenant interests would be able to outvote an organization stronger than all of them combined."14

The End of the Park-Presidio Improvement Association
Mentions of the PPIA in major city newspapers declined in the 1950s, and by the 1960s when it did appear it was often in the obituaries of longtime members. The group still weighed in on ballot measures, but the graying of the membership was reflected in the stances the PPIA took. In the 1920s and 1930s, the association had supported growth, infrastructure improvements, and large bond issues funding big civic projects. Post World War II, the club protested the removal of the Geary streetcar line for modern motor coaches (1955) and the widening of the boulevard to ease traffic and increase parking (1957), projects that city leaders and the Geary Boulevard Merchants Association supported. More conservative and less open to change, the PPIA completed the arc of many longtime neighborhood groups. Formed to create and strengthen community with events and new projects, and to secure a share of city services, the association grew into a shield against change in the neighborhood. Activity became limited to protest letters and "against" resolutions, and the events publicized were often backward-looking or history-themed.

Sporadic mention of the association continued in The Richmond Banner until that newspaper ceased publication in the 1970s. The association hall, which had begun being rented to church congregations beginning in the 1930s, was finally sold around 1961 to a Seventh-Day Adventist Church congregation.15

View PDF of report with complete topic finding aid (53 pages)

Notes:

1. The association was often called the Park-Presidio Improvement "Club" in newspaper reports.

2. See Robert D. Putnam, "Bowling Alone: The Collapse and Revival of American Community" (New York: Simon & Schuster, 2000) for details on the rise and decline of this form of "social capital."

3. San Francisco Call, March 3, 1912, page 55, and "Civic & Improvement Organization List," Research Department of San Francisco Chamber of Commerce, compiled August 22, 1950. Document in Western Neighborhoods Project archives.

4. In fact, one origin story for the name of the neighborhood cites a club meeting for the idea, approval, and campaign to have the city certify "Richmond District."

5. San Francisco Call, June 10, 1911, page 19.

6. "Richmond District Made Model Residence," San Francisco Call, October 1, 1910, page 10.

7. John Freeman, "How San Francisco's Beer Town Foamed, Then Went Flat," Western Neighborhoods Project website, 2006 (accessed June 29, 2016): http://www.outsidelands.org/beertown.php

8. "Richmond District Made Model Residence," San Francisco Call, October 1, 1910, page 10. Addresses and occupations of early members come from "Crocker-Langley San Francisco Directory for the Year Ending 1908" (San Francisco: H. S. Crocker Co., 1908).

9. "Friends Crowd New Clubhouse," San Francisco Chronicle, November 3, 1913, page 8.

10. "Park-Presidio Will Designate City District," San Francisco Chronicle, November 20, 1917, page 11. The supervisors did seem somewhat reluctant to make the change, asking for a "more general expression of opinion."

11. "Ordinance rescinding Ordinance 4397 and re-establishing the name of the area north of Golden Gate Park and west of Arguello Boulevard as the Richmond District." San Francisco Board of Supervisors File No. 090099, Ordinance 36-09.

12. A list in the meeting minutes book of new PPIA members in 1927 contains more than 80 names. Budget numbers come from PPIA treasurer's report for December 31, 1928. Copy in Western Neighborhoods Project archives.

13. The Richmond Banner may have been a once-a-week neighborhood newspaper, but actually had a paid subscription base and real influence in the district.

14. Copy in Western Neighborhoods Project archives.

15. The last listing for the PPIA at the address in San Francisco directories was in 1959. In 1960 and 1961, the address was listed as vacant and in 1962 the Slavic Adventist Church was listed at 649 8th Avenue. In 2016, the San Francisco Russian Seventh Day Adventist Church occupies the hall.


Contribute your own stories about western neighborhoods places!

Page launched 7 November 2016.

Save SF History